Orders over $50
Proven salon quality
Animal compassion
Skincare for all
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Our Skin Philosophy
Fundamental Skin Lifestyle®
We are committed to nourishing the skin and improving its integrity with every product we create. Our focus goes beyond temporary results; we aim to enhance the overall health and appearance of the skin by offering treatments that support its natural functions—and by providing the guidance needed to help clients adopt a Fundamental Skin Lifestyle®.
Focus on the basics
We believe that true skin wellness begins with the basics. That’s why we emphasize providing high-quality, effective essentials for any skincare routine. By focusing on foundational products that nourish and protect.
Conscious consumerism
We believe that simpler is better—not just for your skin, but for the planet. Over the years, our brand has focused on intentional product additions, ensuring that each item we introduce serves a purpose and aligns with our values of skin health.
The Global Sugar Queen – Lina Kennedy
Meet our founder
With more than three decades in the beauty industry, Lina Kennedy is the founder and president of Alexandria Professional® and the visionary behind the revolutionary hair removal technique that changed the industry. She worked closely with chemists to create inclusive skincare and support products that are healthy, safe, and effective for all skin types, tones, and textures.
Lina’s journey is chronicled in her autobiography, The Sugar Queen, a must-read story of courage and determination that traces her rise from a small-town upbringing to building a global, multi-million-dollar brand. Today, she continues to lead Alexandria Professional with a passion for skin health, innovation, and helping people feel confident in their skin.
Through the years
Our Journey
Take a peek at Alexandria Professional's evolution.
1991
Lina Kennedy becomes a distributor for Alexandria Body Sugaring.
1993
Lina Kennedy opens up her Ontario salon.
1995
Lina buys distribution & manufacturing rights for Alexandria Body Sugaring.
2000
Added Hungarian Wellness Mud®, Phenomen-all®, and Ménage a Trois, evolving into the Full Circle of Skin Conditioning®.
2005
Logo turns into the iconic 3 Circles Logo and dropped "Body Sugaring" to become excellence in hair removal.
2008
KiSS Waxing® is introduced and a specialized sugaring warmer is developed.
2010
Gaining global recognition – Netherlands sugaring demo with Lina Kennedy.
2017
Alexandria Professional moves its U.S. office into the Williamsville Village and opens AP Studio.
2018
Introduces ErgoWave®, winning Most Innovative Beauty Product in Finland at the tradeshow, Kosmetologi-Ski.
2020
Alexandria Professional launches its Online Academy, providing world-class sugaring training at practitioner fingertips.
2021
Alexandria Professional celebrates its 30th anniversary with new branding.
The global authority
On Body Sugaring
Alexandria Professional® is recognized worldwide for our education and products in the hair removal industry. Body sugaring is one of the safest and most effective methods of hair removal on the market!
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Improving the skin's overall health
Full Circle of Skin Conditioning®
Focusing on skin preparation, maintenance, and restoration, our Full Circle of Skin Conditioning® Program utilizes natural products that exfoliate, hydrate, and nourish the skin. This program ensures smoother hair removal and promotes long-term skin wellness for all skin types. See real results with the images below, and download our brochure for more information.
Discover the collection
Our Full Circle Products
